连锁经营正风靡全球,在欧、美、日等经济发达国家,其在商业领域占据了主导地位。那么其魅力到底何在呢? 首先,连锁经营把分散的经营主体组织起来,具有规模优势。当今踞世界零售业高峰的大公司都实行连锁经营,这绝不是巧合,而是现代商业流通规律的客观反映。其次,它完善了专业 Chain operations are sweeping the world. In economically developed countries such as Europe, the United States, and Japan, they occupy a dominant position in the business sector. What is the charm of this? In the first place, chain management organizes dispersed business entities and has scale advantages. It is no coincidence that major companies in the world’s retail industry are now operating chain operations. This is an objective reflection of the laws of modern commercial circulation. Second, it perfected the profession