国际投资中文化差异所带来的企业经营风险日臻显现,跨国公司在进行国际投资过程中无从适应文化差异带来的冲击,失败案例不胜枚举,文化差异和融合成为国际投资中的一个重要课题。 Corporate management risks brought about by cultural differences in international investment are becoming increasingly apparent. Multinational corporations have not been able to adapt to the impact brought by cultural differences during the process of international investment. There are numerous failure cases. Cultural differences and integration have become an important issue in international investment. .