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中国电视媒体的强弱分野,在于各电视台是否真正找到自己的定位和优势,尽可能用足本台资源;是不是找到了最适合自己媒体资源的科学营销策略;是不是能够强有力地执行和坚持。北京合力昌荣媒介公司总经理熊勇中国电视媒体的强弱分化,是一个必然的事实和继续的进程。比较各类电视台,我以为要做好电视媒体的广告营销,有三个基本原则,坚持得好的就是市场竞争中剩下的强者,没
The strength and weakness of China’s television media lies in whether television stations truly find their own position and advantages and use their resources as much as possible. They have not found a scientific marketing strategy that is most suitable for their media resources. They are not able to implement and adhere to. Xiong Yong, general manager of Beijing Tongli Changrong Media Co., Ltd. The strength and weakness of China’s television media are an inevitable fact and a continuing one. Comparison of various types of television stations, I think to do a good job advertising television advertising media, there are three basic principles, adhere to the good market competition is left in the strong, not