电视省级地面频道在央视、各省卫视以及市级电视台的多重夹击之下面临巨大的生存危机,唯有提升自身的品牌价值才能成功突围,在竞争中占得先机。而提升品牌价值的关键是创新和另辟蹊径。其中,同优质媒体合作、整合媒体力量、利用互联网扩大影响力、垄断信息来源、打造新闻话题、设置专业的营销部门和营销人员进行专业的推广,是实现品牌扩张的可行之道。 Under the multiple attack of CCTV, provincial TV stations and municipal TV stations, the TV provincial terrestrial channel faces a huge crisis of survival. Only by enhancing its own brand value can the TV station succeed in breaking the competition and take the lead in the competition. The key to enhancing brand value is innovation and another way. Among them, cooperation with high-quality media, the integration of media power, the use of the Internet to expand influence, monopolize sources of information, create news topics, set up professional marketing and marketing staff to promote professional, is to achieve brand expansion viable way.