“文化经济”时代的到来是文化生产力问题凸显的最为直接的现实境遇。从文化工业到文化产业的发展,“文化力”在经济社会中发挥着越来越重要的作用。“文化生产力”概念的提出是对“物质生产力”和“精神生产论”的承继和超越。文化生产力本质上是一种新形态的生产力或者社会生产力的新形态。 The advent of the era of “cultural economy” is the most immediate realistic situation in which the issue of cultural productivity is highlighted. From cultural industries to the development of cultural industries, “cultural power” plays an increasingly important role in economy and society. The proposition of the concept of “cultural productivity” is the inheritance and surpassing of “material productivity” and “spiritual production theory”. Cultural productivity is essentially a new form of productive forces or a new form of social productive forces.