新媒体给医药企业营销提供崭新平台,不仅是它的传播方式令人耳目一新,更关键的是其“互动特性”所带来的深度沟通价值。忽如一夜春风来,千树万树梨花开。新媒体在人们还没来得及辨清它的概念时,它已经悄然来到了我们的生活之中,在我们的周围构筑起了新的传播环境。一切与我们既往大众传 The new media provides a brand new platform for the marketing of pharmaceutical enterprises. Not only is it a refreshing way of communication, but more important is the deep communication value brought by its “interactive features.” Suddenly as a spring breeze, thousands of trees pear tree bloom. When the new media has not had time to discern its concept, it has come to our lives quietly and has built a new communication environment around us. Everything goes with our past mass