近年来,随着科学技术的发展,在社会化媒体环境中,传播媒体包括报纸、电视等的内容生产、传播方式和传播效果都受到一定影响,本文以中央电视台为代表,对其互动行为进行分析,从而为社会化媒体环境下电视这种传播媒体应如何应对提供一定的思考。社会化媒体环境的影响传统的媒体传播模式是喷水浇灌田园式的广播模式,是“点对面”“一对多”的,这种模式使得接受“信息灌溉”的个体只能作为“广大观众”“广大听众”群体中的一员存在,媒体组织一般很少会针对某个人的特殊需要组织 In recent years, with the development of science and technology, in the social media environment, the content production, transmission methods and dissemination effects of the media such as newspapers and television have been affected to a certain extent. This article takes the CCTV as the representative and conducts its interactive activities Analysis, so as to provide some thoughts on how to deal with the media such as television in the social media environment. The impact of the social media environment The traditional mode of media communication is watering irrigated rural radio mode, which is “opposite” “one-to-many ”, which allows individuals who accept “irrigated” Can only exist as one of a group of “majority of the audience ” “majority of the audience ”, media organizations generally seldom organize for the special needs of an individual