云南华宁陶是高温釉陶中的精品,素有“釉色黄如纯金、绿如翡翠、白如羊脂、兰如宝石、紫如剑气、青如松烟”美誉。近年来,华宁陶业在政府、企业、专家的共同努力下,发展势头越发强劲。本文在考察华宁陶历史与现状的基础上,关于如何更好地承继华宁陶业,笔者提出了三点看法:规范企业管理,构建完整产业链;加大营销,打造创意品牌;政府的合理化政策引导。 Yunnan Huaning Tao is a high-temperature glazed pottery boutique, known as “glaze yellow as pure gold, green, such as jade, white as suet, blue as gems, purple, such as Jian Qi, green, such as loose smoke ” reputation. In recent years, Huaning pottery industry in the government, enterprises, experts with the joint efforts, the momentum of development more and more strong. On the basis of reviewing the history and current situation of Huaning pottery, the author puts forward three views on how to inherit Huaning pottery better: standardizing enterprise management, building a complete industrial chain, increasing marketing and creating creative brand, and government Rationalize policy guidance.