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茅理翔,宁波方太厨具有限公司董事长,1941年出生于慈溪市长河镇一个家境贫寒的农民家庭,高中毕业后,先后当过教师、乡办小厂会计、供销科长。1985年,他创办了慈溪市无线电九厂,在一无资金、二无人才的条件下,硬是靠超人的经营才智,呕心沥血,艰苦奋斗,把一家名不见经传的乡企小厂迅速发展成为全球最大的点火枪生产基地。他因此被誉为“世界点火枪大王”。1993年,厂里的产值超过了亿元,这为方太今后的发展,完成了最初的原始积累。1994年,面对全国范围内爆发的一场“点火枪”大战,茅理翔通过大量的市场调研,毅然决策,筹建方太厨具有限公司,转产吸油烟机。由于较好地选准了产品在市场中的定位,攻克了传统吸油烟机存在的问题,在产品上市的短短二三年间,迅速杀出重围,占领了市场,跃居同行业中两强的位置,1999年,“方太”销售额已达3.6亿元,于此同时,“方太”还以名列全国榜首的市场上升率,不断地扩张自我,令同行不得不正视这个日益强大的对手。茅理翔是一个极富魅力的人物,尽管学历不高,但所创造的方太企业文化令人刮目。一句温馨的“让家的感觉更好”的产品语言,其蕴含的亲和力拉近了与消费者的感情距离,极大地提高了企业和产品的知名度和美誉度。茅理翔现是清华大学、北京大学、浙江大学、北京师范大学、宁波大学、宁波高专等多所大学的兼职或客座教授,先后出版了《飞翔岁月》、《飞翔的管理》两部专著,第三部著作《管理千千结》将于年底定稿,是企业界中较为著名的一位儒商。记者:家族制模式是企业模式的一种。对于家族制企业的定义,经济学界有许多不同的解释。您认为家族制企业一的定义应该是什么?
Mao Lixiang, chairman of Ningbo Fangtai Kitchenware Co., Ltd., was born in 1941 in a poor family of peasants in Changhe Town, Cixi City. After graduating from high school, he worked as a teacher, a small factory accountant and a supply and marketing section manager. In 1985, he founded the Radio 9 Factory in Cixi City. Under the condition of no funds and no talents, Superman’s business intelligence, hard work, and painstaking efforts have led to the rapid development of a little-known small township factory in the world. The largest lighter production base. He is therefore hailed as the “king gun king of the world.” In 1993, the output value of the factory exceeded 100 million yuan, which completed the initial primitive accumulation for Fang Tai’s future development. In 1994, in the face of a nationwide “Ignition Gun” war, Mao Lixiang relied on extensive market research to make a decision and set up Fangtai Kitchenware Co., Ltd. to convert smoke-absorbing hoods. Due to the better selection of products in the market positioning, overcome the problems of the traditional range hood, in the short period of two or three years of product listing, quickly out of the encirclement, occupied the market, leapt to the same industry in the two strong In 1999, “Fangtai” sales reached 360 million yuan. At the same time, “Fangtai” also continued to expand its self-esteem with the rising rate of the market that ranked first in the country, so that peers had to face this. Increasingly strong opponents. Mao Lixiang is a charismatic figure. Although his academic background is not high, the company’s culture created by Fangtai is impressive. A warm and welcoming language of “Let the home feel better,” the affinities it brings in brings closer emotions with consumers and greatly enhances the visibility and reputation of companies and products. Mao Lixiang is currently a part-time or visiting professor at Tsinghua University, Peking University, Zhejiang University, Beijing Normal University, Ningbo University, Ningbo University, etc. He has published two monographs: “Flying Years” and “Flying Management”. The three books, “Managing Thousand Knots,” will be finalized at the end of the year. It is a famous Confucian businessman in the business community. Reporter: The family system model is a kind of enterprise model. There are many different explanations for the definition of family-owned companies in the economics community. What do you think the definition of a family-owned company should be?