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纪念馆文化产品是纪念馆文化的延伸,它在传播历史文化、发挥纪念馆社会教育职能、满足观众文化消费需求方面起到了重要作用。近几年,纪念馆实用性文化产品越来越受到广大观众的青睐,作为全国唯一一家系统展示毛泽东同志生平和业绩的纪念性博物馆,韶山毛泽东同志纪念馆于2009年开始致力文化产品的自主研发工作,并取得了良好成效,尤其是在开发实用性文化产品方面具有一定代表性和示范性。本文就以韶山毛泽东同志纪念馆近期开发的“文化衫”为例,谈谈纪念馆文化产品的研发工作。
Memorial cultural products is an extension of the memorial culture, it plays an important role in spreading history and culture, giving play to the social education function of memorials and meeting the cultural needs of audiences. In recent years, the practical cultural products of the Memorial Hall have been more and more favored by the majority of audiences. As the only monumental museum systematically displaying the lives and achievements of Comrade Mao Zedong in the country, Comrade Mao Zedong Memorial Hall of Shaoshan started to devote itself to the independent research and development of cultural products in 2009, And achieved good results, especially in the development of practical cultural products have a certain representation and model. This article will take the recent development of Shaoshan Mao Zedong Memorial “shirt ” as an example, talk about the memorial hall of cultural products research and development work.