案例背景跨界经营如今正成为商界的潮流方向标,但现实生活中产品的跨界早已屡见不鲜。以大家熟悉的智能手机为例,在通话功能的基础上兼具摄影摄像功能,同时又是一台移动的微型笔记本工作电脑。居民家中的多功能智能电饭煲,具备煮饭、煲粥、烘烤等多种功能。此类产品在市场上普及后,极大地提高了我们的生活质量,而其集多种功能于一身的设计,也大幅节约了社会资源。而然,也有些产品本身并不具备多种功能,却在产品功 Case Background Cross-border business is now becoming the trend of the business sector, but in real life, cross-industry products are not uncommon. To familiar smart phones, for example, in the call function based on both camera and camera functions, but also a mobile micro-notebook computer. Household multi-function smart rice cooker, with cooking, porridge, baking and other functions. The popularity of such products in the marketplace has greatly improved our quality of life, and their multi-function design has dramatically saved social resources. However, some products also do not have a variety of functions, but in the product work