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图形是构成平面广告的主体,广告主体图形的残缺设计是一种独特的审美视角和设计形式。本文从广告受众残缺美的心理分析出发,阐述了平面广告中残缺图形的应用原则及图形残缺美的应用价值,指出广告图形设计的残缺美是经过设计师精心设计,使受众在“格式塔心理学”下将客观表象中的缺失和主观想象相结合的设计形式。设计师要懂得利用残缺的艺术手法,创造出美得艺术形式,从而实现残缺美的艺术价值。
Graphic is the main body of print advertisement. The incomplete design of advertisement main body graphic is a unique aesthetic perspective and design form. Based on the psychological analysis of the imperfect beauty of advertising audiences, this paper expounds the application of the flawed graphics in graphic advertisements and the application value of the graphic incompleteness of beauty. It points out that the imperfect beauty of the graphic design of advertisements is carefully designed by the designer to make the audience "Under the objective appearance of the lack of subjective imagination and the combination of design. Designers should understand how to make use of incomplete artistic techniques to create beautiful art forms so as to realize the artistic value of the imperfect beauty.