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以自办栏目促收视,以活动营销促发展,公益与商业合理结合,为企业提供了拥有特色资源的优势传播平台。2008年1月1日,经国家广电总局批准,河南电视台经济生活频道正式更名为河南电视台民生频道,从而成为了全国第一家真正意义上的民生电视频道。从此,中国电视第一次拥有了自己鲜明的民生坐标……民生在勤,勤则不匮。开播伊始,河南省委书记徐光春就为频道提出了“关注民情、反映民意、服务民众、凝聚民心”的指导思想,
In order to promote their own TV programs, marketing activities to promote development, public welfare and business with a reasonable combination of resources for enterprises with the advantage of the advantages of communication platform. January 1, 2008, approved by the State Administration of Radio Film and Television, Henan TV channel economic life officially changed its name to Henan TV Minsheng Channel, which became the country’s first real livelihood TV channel. Since then, for the first time, China’s television has its own distinct livelihood co-ordinates ... Livelihood in the ground, Qin is not over. At the beginning of the broadcast, Xu Guangchun, party secretary of Henan Province, put forward the guiding ideology of “paying attention to the public sentiment, reflecting public opinion, serving the public and unite the public”