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亚太地区少年儿童在消费品市场上的购买力具有举足轻重的力量。必须指出,这个市场的深度是无限的,下列数字充分说明了这一点。在日本,每年玩具销售额高达31亿美元;儿童服装及鞋类大约是88亿美元。在新加坡,据当地零售商估计,每次少年或成人父母为其子女外出购物的金额约为27美元—200美元。据新加坡统计局调查的数据,15岁至24岁之间的青少年约为50万,15岁以下的约为30万。这个80万人的群体成为新加坡主要购物动力。据香港亚洲《商业周刊》(AsianBusiness)调查统计,亚太8个国家、地区以及中国大城市中10—19岁的少年群体超过8,500万,这是一个很庞大的细分市场。这个少年儿童市场伴随亚太中产阶级市场同时发展起来,并已逐渐独立地成为这一细分市
The purchasing power of young children in the consumer goods market in the Asia-Pacific region has a decisive influence. It must be pointed out that the depth of this market is infinite, and the following figures fully illustrate this point. In Japan, toy sales are as high as 3.1 billion U.S. dollars per year; children’s clothing and footwear are approximately 8.8 billion U.S. dollars. In Singapore, according to estimates by local retailers, each teenage or adult parent spends approximately $27 to $200 on shopping for their children. According to statistics from the Statistics Bureau of Singapore, there are about 500,000 young people between the ages of 15 and 24, and about 300,000 young people under 15 years of age. This group of 800,000 people has become a major shopping power in Singapore. According to Hong Kong Asia Business Report (Asian Business) survey, there are more than 85 million young people in 10 to 19-year-old groups in 8 countries and regions in Asia Pacific and China’s big cities. This is a very large market segment. The market for children and teenagers has developed along with the middle-class Asia-Pacific market and has gradually become an independent market.