论文部分内容阅读
4月底,WPP旗下的奥美广告公司和肯尼亚的Scangroup Limited达成一项协议,这是一个清晰的信号,表明世界最大的广告公司正式把目光投向广告疆域的最后一块处女地——非洲。在过去二十年里征服了亚洲市场的奥美全球首席
An agreement reached between WPP’s Ogilvy Advertising Company and Scangroup Limited in Kenya by the end of April is a clear signal that the world’s largest advertising agency is officially looking to Africa, the last virgin territory in the advertising landscape. Ogilvy’s world leader in conquering the Asian market for the past two decades