在北京城里,不论是天天爱喝啤酒或者不太常喝啤酒的人,可能都会有这样的印象:前些年买五星啤酒需搭燕京啤酒。然而,曾几何时,这种情景却翻了个个。说怪也不怪,这正是燕京啤酒集团走向现代企业经营的一个侧面。正如燕啤集团总经理李福成说的那样:“过去我们企业只围着经营产品打转转,现在情况不同了,我们还需在经营资产上做文章。” In Beijing, whether it is people who love to drink beer or drink beer less often, they may all have the impression that buying a five-star beer in previous years requires Yanjing beer. However, this scenario was turned upside down. It is not surprising to say that this is the side of the Yanjing Beer Group’s move toward modern enterprise management. Just as Li Fucheng, general manager of Yan Brew Group, said: “In the past, our companies only moved around with their products. Now the situation is different. We need to make a fuss about our operating assets.”