设计理念,设计方式深刻的引导了平面设计。设计的手法虽千变万化,但设计的元素,概念确是独具一格的。其中表现设计理念最好的手段则是运用设计元素,现代设计师青睐于运用古老而又神秘的东方元素进行设计,从中展现东方文化的深刻内涵。本文通过对于东方元素在平面广告设计中的运用进行分析,对于东方文化进行深入探秘。 Design concept, a profound design guide the graphic design. Although the design approach is ever-changing, but the design elements, the concept is indeed unique. The best way to express the design concept is to use design elements. Modern designers favor the design of ancient and mysterious oriental elements to show the profound connotation of oriental culture. This article analyzes the use of oriental elements in the design of print ads and explores the oriental culture in depth.