从无到有.从有到特.创造京城摊贩市场新模式从行销到传播.从商场名称规划到火爆招商到品牌规划到爆破开业.全面打造包装“千百千时尚广场”.开全国先河.从商场环境到品牌个性打造独特鲜明的五星级的摊贩市场.借助单个广告爆破.用较少的广告费用使千百千时尚广场成为京城千万市民的话题焦点.借助当年唐装盛行.在商场组织“中国第一届唐装文化节”.由此引导商户设立唐装一条街.创京城唐装最多.最大的专业卖场。一般商场的开业广告都是就开业而开业.而干百千的开业广告颠覆性巧妙运用了“焦点事件行销传播策略”.运用单一震撼广告一“开了”的强烈争议.传达出商场的“时尚、新鲜、反传统”的品牌个性.借助新闻媒体 From scratch. From there to create a new model of Beijing street vendors market from marketing to communication. From the mall name planning to the popular investment to brand planning to blasting. Completely create packaging “thousands of fashion square.” To open the country precedent. From the shopping malls to the brand personality to create a distinctive five-star street vendor market with a single advertising blasting. With less advertising costs thousands of fashion square has become the focus of millions of citizens in the capital. Organize “China’s first Tang Culture Festival.” This led to the establishment of business Tang suit a street. Create the most capital of the Tang Dynasty. Largest professional stores. The general opening of the mall advertising are opened and opened .And hundreds of thousands of opening subvert the subtly clever use of the “focus on event marketing communication strategy.” The use of a single shocking advertisement “opened” a strong controversy. Arcade convey the “ Fashion, fresh, anti-traditional ”brand personality. With the news media