2000年,我借了十几万元钱和亲戚合伙,在山东东营市商业街开了一家眼镜店,几年下来,感觉就一个词:无奈。年年上涨的房租,人员工资和日常开支的增大,再加上市场竞争激烈,一年忙到头,口袋里剩不了几个钱。在经营中,有几个问题一直困扰着我:一、眼镜行业为什么会走入这样的困境,一件品牌服装、化妆品、一瓶酒不用打折就能以几百元、几千元甚至上万元 In 2000, I borrowed hundreds of thousands of yuan of money and relatives and partnerships, in Dongying City, Shandong Commercial Street opened an optical shop, a few years down, I feel a word: helpless. Annual increases in rent, staff salaries and daily expenses increase, coupled with fierce market competition, a busy year, not a few money left in his pocket. In business, there are several problems have plagued me: First, why the optical industry into such a predicament, a brand of clothing, cosmetics, a bottle of wine without a discount can be a few hundred dollars, a few thousand dollars or even tens of thousands yuan