在新闻传播发展史上，也许没有任何一样东西能像传播媒介一样，变化如此迅速，如此迷人。进入世纪之交，媒体间的竞争趋于白热化，电视面临着前所未有的压力。第一，眼下的报纸已呈现出多层次、多色彩、多样化的格局，它不仅不再看重电视的冲击，反而以老练的姿态对电视构成“? In the history of the development of news and media, there may not be anything like the media that has changed so rapidly and so attractively. At the turn of the century, the competition among the media tends to intensify. Television is under unprecedented pressure. First, the current newspaper has shown a multi-level, multi-color and diverse pattern. It not only no longer values ​​the impact of television, but instead poses an attitude of sophistication to television.