什么叫品牌?如何打造品牌?品牌不是一种产品或服务的符号,也不是消费者的一种情感寄托,是一种文化,是企业的灵魂,是一个地方、一个城市综合实力的象征。精彩纷呈的竞争市场,让人们记住和追逐一个个独特的品牌。当品牌成为经济领域最活跃的元素时,当不少知名品牌的价值呈几何级数增长时,品牌经济就已经成为最具备市场竞争力的增长方式。因此,全面了解品牌,认知品牌经济为打造核心竞争力的关键。 What is the brand? How to build the brand? Brand is not a symbol of a product or service, nor is it an emotional sustenance of consumers, is a culture, is the soul of an enterprise, is a place, a symbol of the city’s overall strength. Colorful competition in the market, so that people remember and chase a unique brand. When the brand becomes the most active element in the economic field, the brand economy has become the most competitive way of growth when the value of many well-known brands increases geometrically. Therefore, a comprehensive understanding of the brand, cognitive brand economy as the key to build the core competitiveness.