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6月1日,柯受良因成功飞越黄河而成为“全球华人瞩目的焦点”,他成功了。因此有文章断言,作为独家赞助商的“彩虹”电视也实现了“一次成功的飞越”。然而,事实情况是否如一些媒体炒作的那样呢?舆论界对于这次飞黄的广告策划众说纷纭,由此展开了一场企业重金购买“新闻事件”的正反大辩论。本刊特稿《“小黑”飞黄天下惊广告策划议纷纷》将策划界、企业界、新闻界等各方人士的观点来了个“实话实说”。
On June 1, Ke Youliang became a “focus of the global Chinese” by successfully flying over the Yellow River. He succeeded. Therefore, there are articles asserting that the “Rainbow” TV as an exclusive sponsor has also achieved “a successful overflight”. However, is the fact that as some media hype? The public opinion circles have different opinions on the advertising plan of this time. This has led to a positive and negative debate on the purchase of “news events” by companies. The special feature of this magazine, “Little Black” and “Anywhere in the World,” has drawn a “truthfulness” from the perspectives of the planning community, the business community, and the press.