论文部分内容阅读
本文概述了体育市场的概念,分析了体育市场发展现状,论证了开拓体育市场的战略:加强市场调研;提供体育赞助;投放产品广告;聘请合适的形象代言人。
This article outlines the concept of the sports market, analyzes the current situation of the sports market, demonstrates the strategy of developing the sports market: to strengthen the market research; to provide sports sponsorship; to launch the product advertisement; and to hire the appropriate image spokesperson.