强国、宗坤明合著的《形象战略与增益经济》一书,不久前由中国财政经济出版社出版发行。此课题属江苏省“十五”规划立项资助课题,是形象科学在经济领域中的应用。该书的主要贡献是提出了“增益经济”的概念。在作者看来,增益经济应具有两个特点:一是各种要素在经济活动中的优化,达到了1加1大于2的态势;二是和社会利益相匹配,经济组织的活动有利于社会的进 Powerful, Zong Kunming co-authored the “image strategy and gain economy,” a book, not long ago published by the China Financial and Economic Publishing. This subject is Jiangsu Province “fifteen ” project planning funded project, is the application of image science in the economic field. The main contribution of this book is to propose the concept of “gain economy”. In the author’s opinion, the economy of gain should have two characteristics: First, the optimization of various elements in economic activities has reached the trend of 1 plus 1 greater than 2. The second is to match the social interests, and the activities of economic organizations are beneficial to the society Progressive