西方的经济发展较中国发达很多,从某种角度来讲,我们今天的市场环境就是西方昨天的市场环境,因此,我们都在学习西方的管理、营销方法及经验。但是,有趣的是,在此时,很多西方的企业、管理学者与商学院却都在研究、学习中国几千年来留下的智慧精髓,并从中吸取营养,用于他们今天的管理、营销活动 The economic development in the West is much developed than in China. From a certain perspective, our market environment today is the market environment of the West yesterday. Therefore, we are all learning western management, marketing methods and experiences. Interestingly, however, many western enterprises, management scholars and business schools at this time are studying and learning the essence of wisdom that China has left over thousands of years and learn from them for their management and marketing activity