论文部分内容阅读
一、我国保险营销模式的完善(一)个人代理营销模式需要完善及创新1、走精英制增员路线相对传统“人海”型的保险营销策略,新型的营销模式应在不改变原保险营销员与公司的法律契约的基础上,层层选拔出学历、工作年限、社会资源等方面更加优秀的精英人士,旨在挑选出可以适应本行业的优秀人才。由于精英人士使得保险营销系统新增活力,保险公司易打
First, the improvement of China’s insurance marketing model (A) of the personal agent marketing model needs to be improved and innovation 1, take the elite system to increase staffing line relative to the traditional “sea of people” type of insurance marketing strategy, a new marketing model should not change the original Insurance marketers and companies on the basis of the law, the layers of eligibility for education, work experience, social resources and other aspects more outstanding elite, to select the best talent to adapt to the industry. Insurance companies are easy to hit because the elites make the insurance marketing system more viable