回顾公共关系传入我国近十年的情况,不难发现,对公共关系的误解依然存在。有的新闻机构挂起了“公共关系部”的牌子,实为广告部;有的理论文章说公共关系是“乔装着的广告”;有的教科书明确地把公共关系归入营销策略一类。那么,公共关系与市场营销以及与营销策略、商品广告的关系到底如何呢? 一、公共关系与市场营销两种不同的管 Looking back at the situation in which public relations were introduced into China for the past decade, it is not difficult to see that misunderstandings of public relations still exist. Some news agencies have suspended the “Public Relations Department” brand, which is actually the advertising department; some theoretical articles say that public relations are “disguised advertisements.” Some textbooks clearly classify public relations into marketing strategies. So, what exactly is the relationship between public relations and marketing as well as marketing strategies and merchandising? First, public relations and marketing are two different kinds of management.