目前不管是面粉业的营销战略还是战术都不是很成功,大体上都没有走出省级经销商——市级经销商——县级经销商——二级经销商——最后到用户的模式。由于中间销售环节过多,环环相扣,层层剥利,人为地抬高了面粉的销售价格,加重了最终消费者的负担,而这其中最大的收益者却不是农民而是中间供应商。面粉从最开始的农户手中的小麦变成消费者手中的精致面粉,中间经历了很复杂的加工工艺,然而由于增白剂的加入以及染色剂的违规加入,在面粉观赏度提高的前提下,其危害性也在增加,因此另一个严重的问题便开始困然着人们:面粉安全问题。本文主要讨论如何利用网络直销模式服务广大农户和消费者。 At present, regardless of the flour industry’s marketing strategy or tactics are not very successful, in general, did not get out of the provincial distributors - municipal distributors - county distributors - two distributors - the last to the user mode. Due to excessive intermediate sales links, interlocking, layers of stripping, artificially raising the selling price of flour, increasing the burden on the final consumer, but the biggest beneficiary is not a farmer but intermediate suppliers . Flour from the hands of the farmers in the hands of the wheat into the hands of consumers refined flour, through the middle of a very complex processing technology, however, due to the addition of whitening agents and dyes to join irregularities, flour appreciation in the premise, Its dangers are also on the rise, so another serious problem is beginning to hit people: the issue of flour security. This article focuses on how to use the network direct sales model to serve the vast number of farmers and consumers.