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本文概括了当下中国电视文化理念的七种趋向与态势：一，电视机构由“单一经营型”趋向“多元经营型”；二，经营方式由“政府拔款”趋向“资本市场运作”；三，传播观念由平面的“宣传理念”趋向立体的“传播理念”；四，传播方式由“综合频道”趋向“专业频道”；五，传播意识由“频道观念”趋向“品牌意识”；六，传播思维由“趋同思维”趋向“另类思维”；七，传播文化由“宣传中国文化”趋向“中西文化交流”。
This article summarizes the seven trends and trends of the current concept of Chinese television culture: First, the trend of “single management type” of TV organizations tends to be “diversified management type”; Second, the mode of operation shifts from “government disbursement” to “capital market operation” , The concept of communication from the flat “concept of propaganda” to three-dimensional “concept of communication”; Fourth, the mode of transmission from the “integrated channel” to “professional channel”; Fifth, awareness of communication from the “channel concept” to “brand awareness” Communication thinking from “convergence thinking” trend “alternative thinking”; seven, communication culture from “promotion of Chinese culture” tend to “cultural exchanges between China and the West.”