广告作为现代经济社会中的一种消费文化,已经渗透到了人们生活的各个角落,直接或间接地影响着人们的价值观、自然观、社会观、生活观、社会关系和文化心理等。在经济利益的驱动下,片面强调消费和物欲享受,就会对社会产生不良的影响。这应该引起政府、企业、个人的共同关注。 Advertising, as a kind of consumer culture in modern economy and society, has infiltrated every corner of people’s lives and directly or indirectly affects people’s values, concepts of nature, social outlook, outlook on life, social relations and cultural psychology. Driven by economic interests, one-sided emphasis on consumption and material enjoyment will have an adverse impact on society. This should arouse the common concern of the government, enterprises and individuals.