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本文以人民日报官方微博“微议录”栏目为研究对象,随机抽出42个样本,对人民日报官网微博新闻评论的选题倾向、被采用评论的类型、措词的使用以及传播效应等方面进行实证分析,并结合访谈法进一步印证,探讨了人民日报官方微博如何提升公民话语权,打通两个舆论场,促进官民沟通机制的构建。结果表明,人民日报官方微博在选题上贴近民生,并且采用网民的观点侧面表现自己的立场,集结众人的智慧为国家事务献计献策。而民众对人民日报官方微博的认同度也不断上升,积极参与到新闻话题的讨论中,公众话语空间朝着健康积极的方向发展。
This article take the People’s Daily micro-Bo “micro-resolution ” column as the research object, randomly selected 42 samples, the people’s daily newspaper microblogging news commentary topics tend to be used by the type of comment, the use of wording and dissemination Effects and other aspects of empirical analysis, combined with the interview method to further confirm that the People’s Daily microblogging how to enhance the right of citizens to speak, get through two media, and promote the construction of government-civilian communication mechanism. The results show that People’s Daily, the official microblogging in the title close to people’s livelihood, and use the views of Internet users on the sidelines of their position, build the wisdom of all people for national affairs. The people’s recognition of the People’s Daily official microblogging is also rising, and actively participate in the discussion of news topics, the public discourse space toward healthy and positive direction.