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近一年来,卡特彼勒在中国市场先是高层访华,之后是成立本地化的研发中心,推出推土机产品……活动频繁。尤其是2003年11月5日晚,也就是珠海“世界经济发展宣言”大会开幕的前夜,卡特彼勒公司董事长格林·巴顿抢先向媒体宣布了一项在中国市场长期投资框架的新计划,其中第一个大动作就是与在中国轮式装载机业内排名第7位的山东山工机械有限公司签署谅解备忘录,准备对其进行整体收购。这宗并购案最终能否成功,尚有待政府有关部门的最终决定。但卡特彼勒此举无疑给业界传递了一个信号:卡特彼勒已经开始改变其在华业务不愠不火的态度,开始重新审视和制定其在中国市场的发展战略。
In the past year, Caterpillar first visited China in the top Chinese market, followed by setting up a localized R & D center and launching bulldozer products ... activities were frequent. Especially on the night of November 5, 2003, the eve of the opening ceremony of the Zhuhai Declaration on World Economic Development, Caterpillar chairman Green Baden first announced to the media a new plan for a long-term investment framework in the Chinese market, The first big move was the signing of a memorandum of understanding with Shandong Sanchong Machinery Co., Ltd., the 7th largest wheel loader in the industry in China, in preparation for its overall acquisition. The success of this case of mergers and acquisitions, yet to be the final decision of the relevant government departments. But the move from Caterpillar undoubtedly sent a signal to the industry: Caterpillar has begun to change its business in China is not ignorant attitude, began to re-examine and develop its development strategy in the Chinese market.