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旅游职业道德建设具有十分重要和现实的意义。旅游职业道德建设是为了规范旅游服务行为,保证旅游信息资料的完整性与真实性,同时加强经济管理、提高经济效益和维护社会主义市场经济秩序。旅游职业道德建设还要重视社会舆论的监督和建立健全对会计人员的激励约束机制。本文论述了我国旅游职业道德建设的现状及问题、作用、产生的原因,进而提出加强我国旅游职业道德建设的对策,从多方面加强管理。希望从此来净化我国职业道德上的污点,引起社会关注。
Tourism professional ethics construction has very important and realistic meaning. The construction of tourism professional ethics is to standardize the behavior of tourism services and ensure the integrity and authenticity of tourist information materials. At the same time, it strengthens economic management, enhances economic benefits and maintains order of socialist market economy. Tourism professional ethics should also pay attention to the supervision of public opinion and establish and improve the incentive mechanism for accounting personnel. This article discusses the status quo and the problems, functions and causes of tourism professional ethics in our country, and then puts forward the countermeasures to strengthen the construction of tourism professional ethics in our country and strengthens the management from many aspects. Since then, I hope to purify our country’s professional ethics stains, causing social concern.