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近年来,中国广告业的发展速度之快令人咋舌,于今时今日已呈白炽化的竞争态势。在电视媒体领域,从传播上看,央视及省级上星频道具有先天的传播“霸主”地位,资源优势和覆盖优势不可挑战,地面频道的劣势也不言而喻。同时,电视媒体竞争格局下出现马太效应,强者愈强,弱者愈弱。但毋
In recent years, the pace of development of China’s advertising industry has been staggering. As of today, it has become incandescent and competitive. In the field of television media, from the dissemination point of view, the CCTV and provincial satellite channels have inherently spread “hegemony” status. Their advantages in resources and coverage can not be challenged. The disadvantages of terrestrial channels are also self-evident. At the same time, the Matthew effect appears in the competitive landscape of the television media. The stronger the stronger, the weaker the weaker. But no