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全域旅游是传统旅游业发展到一定阶段的产物,是近几年来中国顺应经济发展提出的全新概念,全域旅游发展评价研究能为其更好地发展提供指导,意义重大。本文以张家界永定区为例,结合旅游发展要素和张家界旅游统计研究院的最新成果构建评价指标,运用层次分析法、模糊综合打分法对永定区全域旅游发展状况进行评价,并与张家界其他的三个区县进行比较分析,结果表明永定区全域旅游发展状况良好。在此基础上提出完善和提高的建议,以促进永定区全域旅游更好地发展。
Global tourism is the product of the development of traditional tourism to a certain stage. It is a new concept put forward by China in response to economic development in recent years. It is of great significance for the evaluation of global tourism development to provide guidance for its better development. This paper takes Yongding District of Zhangjiajie as an example, constructs the evaluation index combining with the elements of tourism development and the latest achievements of Zhangjiajie Institute of Tourism Statistics, evaluates the tourism development of Yongding by using Analytic Hierarchy Process and fuzzy comprehensive score method, and compares it with other three Districts and counties for comparative analysis, the results show that the development of tourism in Yongding area in good condition. On this basis, put forward suggestions for perfection and improvement so as to promote the better development of global tourism in Yongding District.