改革开放以来,现代闽商崛起,拥有大量国内知名品牌。从文化的视角,审视现代闽商的企业品牌创新,具有重要的理论价值和现实意义。引入嵌入式广告——创新品牌推广模式中国的明星代言,始于晋江、石狮两市。2000年,安踏率先请孔令辉作品牌代盲人。一时间各类明星纷纷登场,央视和各地方电视台成了企业品牌宣传的大本营。在特定阶段,为了切近消费 Since the reform and opening up, the rise of modern Fujian, with a large number of domestic famous brands. From a cultural perspective, it is of great theoretical value and practical significance to examine the enterprise brand innovation of modern Min Merchants. The introduction of embedded advertising - innovative brand promotion model China’s celebrity endorsement, began in Jinjiang, Shishi two cities. In 2000, Anta took the lead please Kong Linghui brand for the blind. For a time all kinds of stars have appeared, CCTV and local television station has become a corporate branding camp. In a particular stage, in order to get close to spending