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以品牌广告主为主的门户媒体增长走低,一季度四大门户的总体增长为18.5%,而除腾讯之外三个门户增长率仅为5.8%。进入2012年的中国广告市场确实面临了一些冷局面,从各方面显示的数据中看到了很多不利的因素,这种不利局面会给行业有什么的影响,到底是一场危机还是一次拐点?2012年经济环境遇冷,传统广告市场趋缓2012年一季度很多统计数据显示,宏观经济环境和广告业均有不同程度的指标下降,无论是增速的趋缓还是交易的缩减,都反映出市场走缓的态势。
The growth of portal media, dominated by brand advertisers, slowed down. In the first quarter, the overall growth of the four major portals was 18.5%, while the growth rate of the three portals except for Tencent was only 5.8%. China’s advertising market into 2012 is indeed facing some cold situation, from all aspects of the data shows a lot of adverse factors, this adverse situation will have any impact on the industry, in the end is a crisis or a turning point? 2012 In the first quarter of 2012, many statistics show that the macroeconomic environment and the advertising industry all have indicators of different degrees of decline. Both the slowdown of growth and the reduction of transactions reflect that the market Take the slow trend.