起死回生的企业公关术尹发跃在市场经济体制的运行中，处于动态环境之中的企业，危机是不可避免的。危机之时，企业公关策划者如何动脑筋、想办法，使企业摆脱困境，获得新生，这就要取决于一个企业策划水平的高低了。因而企业主一定要有危机意识．他们应该善于预测危机，... Zhao Huiyue, a corporate public relations practitioner who has lived up to his death, is in a dynamic environment, and the crisis is inevitable. At the time of the crisis, how corporate public relations planners use their brains and think of ways to get enterprises out of their predicaments and gain new life depends on the level of planning of a company. Therefore, business owners must have a sense of crisis. They should be good at predicting the crisis,...