现代企业的竞争已由生产型竞争转向生产经营型竞争,由产品竞争上升为企业形象的竞争。在当前,要注意以下几点: 1、强化企业形象的观念意识。企业形象应该是企业文化的核心,是企业经营的重点。企业在生产经营活动中,不但要有质量观念、市场观念、人才观念、信息观念、效益观念等,而且要有企业形象观念。使企业具有全新的企业价值、良好的企业信誉、长远的发展战略、独到的经营方式、强大的企业内聚力、融洽的外部环境。2、成立企业形象的公关机构。企业管理是一个复杂的系统工程,企业形象涉及到一系列内部组合、营运体制、对外联络等事宜,没有笼统的模式,而且还因为企业性质、生产门类、辖属归口等差异,可以说百态众生,难以按图索骥。因而,聪明的企业经营者要委任专职人员,专门承担企业形象的设计、发育、完善等公关任务,使其成为企业发展的重要职能部门。3、落实企业形象的经营指标。企业不仅要 The competition of modern enterprises has shifted from production-oriented competition to production-oriented competition, from product competition to corporate image competition. At present, we should pay attention to the following points: 1. Strengthen the sense of concept of corporate image. Corporate image should be the core of corporate culture and the focus of business operations. In production and business activities, enterprises must not only have quality concepts, market concepts, talent concepts, information concepts, and efficiency concepts, but also corporate image concepts. The company has a brand-new corporate value, a good corporate reputation, a long-term development strategy, a unique business model, a strong corporate cohesion, and a harmonious external environment. 2. Establish a corporate image public relations agency. Enterprise management is a complex system project. The corporate image involves a series of internal portfolios, operating systems, and external contacts. There is no general model, but also because of the nature of the company, the type of production, and the jurisdiction over its jurisdiction, it can be said that It is difficult for all beings to follow the map. Therefore, smart enterprise managers must appoint full-time personnel to undertake the public relations tasks such as the design, development, and improvement of corporate image, making it an important functional department for enterprise development. 3. Implement the corporate image business indicators. Business not only wants