在2010年的北京礼品展上,有家企业展出了一款新型玩具,独特的设计吸引了不少采购商。然而交谈时,对方却提出:“不准照相,也别把项目发布在你们杂志上。”为什么?因为他们担心辛辛苦苦开发的产品被克隆,导致自己的盈利大幅缩减。展会上类似的情况还有不少,跟风盛行是目前市场上最让投资者尤其是小企业头疼的问题之一。掉渣烧饼的快速夭折就是个典型。如今的市场早已不是谁能抢先推出一个畅销卖点,谁就能够笑傲江湖了,真正的赢家必须能从容面对克隆者的挑战。 At the Beijing Gifts Show in 2010, a company exhibited a new type of toy. Its unique design attracted many buyers. However, during the conversation, the other party put forward: “Do not photograph, and do not publish the project in your magazine.” Why? Because they are afraid that the products they have worked so hard to develop will cause their profits to shrink substantially. There are quite a few similar situations at the show. The prevailing trend is one of the most troublesome issues for investors, especially small businesses. The rapid death of slag dropping cake is a typical example. Nowadays, no one can preemptively launch a best-selling selling point, who will be able to sneak in the arena. The real winner must be able to calmly face the challenge of the cloner.