论文部分内容阅读
近年来,中国的鞋业制造水平有了迅猛的发展,国内鞋产品市场也正呈现出突飞猛进的势头。据有关统计,中国人每年消费鞋类近20亿双,位居世界首位。与此同时,除消费量增长外,消费水平也不断提高,国外大批量高档鞋的纷纷涌进,也说明了这一事实。业内人士估计,中国国内市场年消费量将很快达到30亿双左右。由此可见,中国已初步确立了鞋业消费王国的地位。然而,与鞋业消费王国地位不相适应的是鞋业经销商(代理商)的不规范运作及鞋业终端市场的低迷。自去年以来,一些陆续涌入中国市场的国际品牌对我国一、二线品牌的市场冲击很大,再加上国内品牌之间存在的一些不健康的竞争方式,使
In recent years, China’s footwear manufacturing has witnessed rapid development, the domestic shoe market is also showing a rapid growth momentum. According to relevant statistics, the Chinese consume nearly 2 billion pairs of shoes every year, ranking first in the world. At the same time, in addition to the increase in consumption, the level of consumption has also been rising, foreign high-grade high-grade shoes have poured in one after another, but also illustrates this fact. Industry insiders estimate that the annual consumption of China’s domestic market will soon reach about 3 billion pairs. This shows that China has initially established the status of footwear consumption kingdom. However, the kingdom of footwear consumption does not match the status of footwear distributors (agents) and the footwear industry’s non-standard operation of the downturn. Since last year, some international brands that have gradually poured into the Chinese market have had a great impact on the market of China’s first-tier and second-tier brands. Coupled with the unhealthy competition among domestic brands,