2001年的金蛇之春,燕京啤酒集团一分公司重整旗鼓,在逆境中崛起。如今2013年,再逢蛇年,一分公司已凤凰涅槃,振翅高飞。雄关漫道真如铁2001年,世纪之初,中国啤酒行业历经百年风雨和二十年市场化演变,已由小国寡民的春秋时代跨入了群雄逐鹿的战国时期。市场环境瞬息万变,企业竞争如火如荼。一分公司分管的华北市场更是狼烟四起,战鼓隆隆。被称作中国啤酒行业“重灾区”的华北市场,酒价长期低靡,市场竞争无序,行业缺乏规范,地方保护主义严重。此外,外部大环境还面临全国性公路限载,啤酒原辅材料及能源价格上涨等诸 Golden Snake Spring of 2001, a branch of Yanjing Beer Group to regroup, in the face of adversity rise. Now 2013, another snake year, a branch of the Phoenix Nirvana, fly high. Man Guan Man Road, such as real iron In 2001, at the beginning of the century, China’s beer industry after a century of stormy and twenty years of market-based evolution, has been from the Spring and Autumn era of small stateless people into the crowded battle of the Warring States Period. Rapid changes in the market environment, corporate competition in full swing. A branch in charge of the North China market is full of belligerents, drums rumbling. Known as China’s beer industry, “hardest hit,” the North China market, the long-term downturn in wine prices, market competition disorder, the industry lacks norms, local protectionism is serious. In addition, the external environment is also facing the national road load limit, raw and auxiliary materials and beer, energy prices and other