当今社会，行业竞争激烈，环境千变万化，企业在其经营过程中，难免会遇到这样那样的危机。危机轻者企业财产声誉受损，重者则会破产倒闭。严峻的现实已使企业越来越重视危机公关。危机出现前，要积极预防，尽量避免危机虽然具有一定的突发性、不可控性，但可以通过平时的积极 In today’s society, the industry is fiercely competitive and the environment is ever-changing. Enterprises in the course of their business will inevitably encounter such a crisis. Light crisis of the damaged corporate reputation of property, heavy bankruptcy will collapse. The harsh reality has led enterprises to pay more and more attention to crisis public relations. Before the crisis, we must actively prevent and try to avoid the crisis though it has a certain degree of suddenness and uncontrollability, but through the usual active