儒家适度消费思想有着丰富的内涵,不仅体现了当时的时代精神,而且有的还具有普世价值,对今天建设节约型社会和生态文明消费模式有极强的借鉴意义。在消费数量上,以“节用”和“天理”为度,告诉我们要提倡节俭,反对浪费性、奢侈性消费;要提倡人的自然消费,反对异化消费。在消费质量上,以“乐”和“美”为度,告诉我们既要重视精神消费,反对过度的物质消费;还要重视发展性消费,反对庸俗的享受性消费。在消费社会性上,以“礼”和“义”为度,告诉我们要重视消费的社会属性,反对过分的消费自由;重视消费的社会规范,保证消费资料的来源合法、去向合理。 Confucian moderate consumption thought has rich connotation, which not only reflects the contemporary spirit of the time, but also has universal value. It is of great reference to build conservation-oriented society and ecological civilization consumption mode today. In terms of the amount of consumption, we should advocate thrift, anti-wasting, and extravagant consumption for the sake of “savings” and “natural justice”; we must encourage people’s natural consumption and oppose alienated consumption. In terms of consumption quality, we should not only emphasize spiritual consumption but also oppose excessive material consumption. We should also pay attention to the development of consumption and oppose vulgar enjoyment of consumption. In terms of consumer sociality, we use “ritual ” and “righteousness ” as the degree, telling us to attach importance to the social attributes of consumption and oppose excessive spending on freedom; attaching importance to the social norms of consumption and ensuring that the sources of consumer information are legal and whereabouts reasonable.