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净推荐值理论(NPS)是一种创新的指标,用以衡量客户忠诚度并推动其增长,从而衡量公司在顾客关系方面的表现情况。公司可以通过每周跟踪这个数值来考查自己是否进步。今天,我们邀请几位专家分两期共同探讨有关NPS的一系列问题。
Net recommendation theory (NPS) is an innovative measure of customer loyalty and growth to measure the company’s performance in customer relationships. Companies can track this value weekly to see if they are improving. Today, we invite several experts to discuss a series of issues related to NPS in two phases.