目前国内安防市场竞争趋向白热化,中国安防行业正处于持续发展、突飞猛进的阶段,这一阶段的主要特点表现为“乱、躁、变化快、差异大、价格战明显”。大量安防企业生产同层次产品、定位于同类消费者、选择同类渠道、采取同类营销手段时,为了争夺有限的用户,在市场的压力下竞争 At present, the competition in domestic security market is intensifying. China’s security industry is in a stage of sustained development and rapid growth. The main features of this phase are “disorder, impatience, rapid change, great difference and obvious price war.” A large number of security companies producing the same level of products, targeting similar consumers, choose the same channel, to take the same marketing tools, in order to compete for limited users, competing under market pressure