创新行动将是传统报业遇到挑战时的不二选择。对于中国报业面临的问题业界是见仁见智,但毫无疑问,从报业发展的趋势来看,传统报业正在开始走上一条下行轨道。虽然中国社会经济发展的不平衡性依然会给尚未真正成长起来的中国报业一定的时间和机会,但趋势就是趋势,谁也不能阻挡。为应对挑战,有不少同仁或研究者开始鼓吹报 Innovative actions will be the best choice for traditional newspapers when they encounter challenges. For the industry in China is facing a problem of business problems, but there is no doubt that the development trend of the newspaper point of view, the traditional newspaper industry is beginning to embark on a downward trajectory. Although the unbalanced social and economic development in China will still give some time and opportunity to the Chinese newspaper industry that has not really grown up, the trend is the trend and no one can stop it. In response to the challenge, many colleagues or researchers began to preach