在公关学上,缺陷可以变成优点:人格太过完美,无人相信,性格有点瑕疵,市场反倍感亲切。美国总统大选,共和党找了一个阿拉斯加师奶州州长当副总统候选人。这个叫佩琳的女人,没有什么显赫的往绩,阿拉斯加冰天雪地,佩琳反而有一种洁白的感觉,与麦坚恩放在一起,一个老头子加一个少妇,在视觉上,就像上一道双菇扒菜胆,黑褐色的老冬菇,配一条青菜,形象相当悦目。 In PR, the flaws can become advantages: personality is too perfect, no one believes that a little flawed character, the market is more than feeling kind. In the U.S. presidential election, the Republicans looked for a vice-presidential candidate for the governor of Alaska. This woman named Palin, there is no distinguished track record, Alaska ice and snow, Palin but have a white feel, and Mai Jiangen together, an old man plus a young woman, visually, like a double mushroom Chop Choi gall, dark brown old mushrooms, with a vegetable, the image is quite pleasing.