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随着“互联网+”政策实施,作为制造业的代表西安三花良治电器有限公司旗下的“洗之朗”品牌率先在国内开展网络营销。洗之朗天猫雅臣专卖店是校企合作的实战项目。以电子商务专业学生为主的项目团队通过对网络市场分析研究,分析论证了洗之朗天猫雅臣店的设计装修风格;从网络营销角度制订了网店运营推广计划;通过运营管理等全过程的实施,实现了电子商务及相关专业学生在真实的实践教学环境中的成长变化。以欧亚洗之朗电商运营团队为典范,在学生中进行模式扩散,让更多的专业学生参与到实践中来,把电商平台运营管理与电商人才培养有效结合,形成适应企业化的人才培养方案、校内外实践体系及支撑保障体系。
With the implementation of the “Internet + ” policy, as the representative of the manufacturing industry, Xi’an Sanhualiangzhi Electrical Appliance Co., Ltd. takes the lead in launching online marketing in China. Washing Long Lynx Ya-Chen stores is a real project of school-enterprise cooperation. E-commerce students mainly through the project team on the network market analysis, analysis and demonstration of wash Lang Lang Lynx Ya-Chen shop design and decoration style; from the network marketing point of view to develop a network operation promotion plan; through the operation and management of the entire process The implementation of e-commerce and related professional students to achieve real growth in the practice of teaching and learning environment. To Eurasia Lang Lang electricity providers operating team as a model to spread the pattern among students, so that more professional students to participate in practice, the e-commerce platform operators and e-commerce talent training to effectively integrate the formation of adaptation to the enterprise Personnel training programs, school practice system and support system.