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有一次,IBM的副总裁在科罗拉多滑雪胜地度假时,遇到一位已离开公司好几年的同事,在聊天中他问这位朋友:“你可不可以坦白告诉我,IBM到底有多优秀?”这位朋友听了之后,沉思了一会儿说: “我们都知道,IBM的宣传部门天下第一,经常向员工灌输‘IBM不亏待员工,TBM有多好,多独特,你也因此而独特。’这就是宣传,你我心知肚明。”副总裁刚开始态度很诚恳,但是听到最后,表情却变得很冷酷。但是这位朋友仍继续说“我可以告诉你, 和众多公司比较之后,IBM的宣传一点也不假。”副总裁听完后就开心大笑了。
On one occasion, IBM’s vice president met a colleague who had left the company for several years while on a holiday in the Colorado ski resort. During a chat, he asked the friend: “Can you tell me frankly how good IBM is?” After he listened, the friend said for a moment. “We all know that IBM’s advocacy department ranks first in the world and often inculcates with employees.” IBM does not treat staff unfairly, how unique and unique TBM is and how unique it is. This is propaganda, you and I know it. “The vice president started very honestly, but in the end, the expression turned cold. But the friend went on to say, ”I can tell you, after comparing with many companies, IBM’s propaganda is not fake." The Vice President laughed happily.